Do Less Marketing. Get More Clients.
As a consultant or fractional CXO, generating clients is a necessity. But, what if it didn't have to be so hard?
Our clients say it best:
"We just had our best two months EVER as a company. For anyone who needs assistance in honing your messaging and gaining access to top professionals, I highly recommend Centricity."
Matt Rutter, CEO - Enspire
You Left Corporate And Became A Consultant.
You're Ready To Work On Your Own Terms But...
You've Hit A Wall
You don't want to trade the corporate grind for the business grind.
But that's exactly what's happening.
Marketing and sales are a necessary evil of having your own business. Without clients, there is no income.
How do you balance that with delivering your service and making an impact when time is your bottleneck?
By becoming referable.
It's a skill that you can learn on how to curate and cultivate a network that naturally leads to higher-paying opportunities.
and turn your conversations into conversions.
You’ll discover how to develop relationships that are so strong that it’s not a question of if you will meet the people you want to meet, it’s only a question of when.
Let's face it, generating leads is your #1 hated activity and you've already read every book you could find and still don't know where to start.
You're here because you know you're great at what you do and ready to get results in a way that feels authentic to you and is sustainable.
You want to be in a position to choose the clients you want to work with and be fully booked with clients willing to pay top dollar for your services.
Without a solid foundation that suits your business and personality, messaging and communication that makes you stand out from your competitors, and a reliable and repeatable process to generate referrals, you're going to spin your wheels and never get out of the rut you're in.
You have a vision and a passion. It's time to make it a reality.
FROM STRUGGLE TO SUCCESS
I have tried many marketing tactics on my own, which did not yield any results. I have also spent a lot of time and money investing in other companies to help me generate new business, which did not produce any better results.
I joined Centricity last year. Utilizing their mentoring service, I have learned how to present the products and services of VAI, a high-value, high ticket services company, in a compelling and straightforward fashion.
Their weekly private individual sessions, focusing on my strengths and weaknesses instead of a cookie-cutter approach, have been invaluable to my success.
From having no leads or prospects since 2009, I now have a pipeline and $500K+ in closed business.
Jay and Taz take a personal interest in teaching, advising, and mentoring their clients to become confident and successful consultants.
DANI KAPLAN, OWNER SMC DATA
The Dirty Little Secret No One Tells You
Monkey See, Monkey Do Is Not A Great Business Building Strategy
The trap most consultants fall into is that they use a monkey see, monkey do strategy when it comes to the growth. They look at what others are doing and mimic without a clear understanding of - will it work for them.
There are hundreds of tactics out there on how to market and scale your business.
The question...which one is right for you?
Regardless of the answer to that question, referrals are the holy grail of generating clients.
There isn't a single person out there that doesn't want referrals.
They're simply easier to close. And when you are busy servicing clients, it's the only thing that will keep you off the roller coaster of feast or famine...as long as you have an easy to follow, repeatable process.
The Tipping Point™ Program: Become a Remarkably
The Tipping Point is our flagship advisory program for consultants who are great at what they do and are ready to become referable. That doesn't simply mean generating referrals - that's easy. It means that you have a pipeline of referrals and the right people are talking about you the right way when you're not in the room, consistently. This program will help solo consultants and fractional CXOs that want to build a sustainable and profitable consulting business develop the skillsets, toolsets, and mindset that will help you communicate the value of your expertise so you can make the impact you're passionate about while eliminating the hustle and grind of marketing and sales.
FROM CONFUSION TO CLARITY
Jay Kinlgey and Taz Sadhukhan have really helped me bring structure, thought, and purpose to my marketing activities. I had never previously sat down to figure out where my best leads and clients came from, nor how I should be positioning my message to distinguish myself from the competition. Through their systematic process, Jay and Taz helped me answer these and other questions for myself. Their teachings and encouragement have helped me hone in on my message, be more selective in what marketing activities I pursue, and give me a purpose for each marketing meeting I have.
I am now much more confident in my marketing efforts, knowing I can rely on my detailed plan. I have already seen these efforts pay off, not just in new clients but in people reaching out to me for help, and having meetings result in the exact outcomes I want. I can honestly say I would not be in as strong of a marketing position as I am today if it were not for Centricity.
JOSHUA GOLDBERG, MANAGING PARTNER, NATH, GOLDBERG, & MEYERS
The Tipping Point™ Program Is Not Another Tactic Or Course
Our business growth by referability advisory program is definitely NOT for everyone.
You must meet 3 important criteria to work with us:
1. You must be running a B2B business selling your expertise.
Our advisory program is designed exclusively for solo consultants and fractional CXOs that sell their knowledge and expertise to other businesses and want to take things to the next level.
2. You must be open and ready to think differently.
If you’re not willing to change (not everything) the way you think about your B2B professional services and consulting business – including your messaging, positioning, outreach, professional network, sales, business model and revenue – then we are not for you.
3. You must be willing to implement and iterate to optimize.
We are not good for course junkies or those who "never have the time" to work on their business. Our program and mentoring only work if you learn and implement relentlessly.
If you are looking for a quick fix or magic dust, we can't help you. This isn't about getting you to the finish line the fastest. It's about adopting the toolkits, skillsets, and mindsets that produce predictable results for the long term.